Often I enjoy discussing the behavior and purpose behind health technology/communication companies.
Why we’re here and what we’re hoping to achieve.
For many of us, we have a sense that we can influence the way healthcare is either received or delivered.
That we can make it better.
We simply often have different ways of going about it.
Yet, as more and more heath tech companies appear in this already crowded industry, I start to wonder if some ambitions are helpful or a hindrance.
It always seems positive to want to influence an important industry like healthcare, yet are there some elements that should go unchanged? Or, if not unchanged, not entirely replaced?
For example, many technology companies involve communication between patient and provider, but I would argue that sector of the industry should be supplemented by technology, not replaced.
In it, Katherine Leon, a survivor of heart attack from Spontaneous Coronary Artery Dissection (SCAD), a WomenHeart Champion, and SCAD Research Board member, discusses her ability to improve discussion and awareness of SCAD through technology.
Yet, she also accurately describes the ways in which technology cannot replace the value of true, personal communication.
For one, she discusses the power of personal experience. In her story, personal experience means the power of testimonials from SCAD survivors -hearing them discuss the influence it has had on their lives and what individuals are doing to improve their futures.
The same can be said for our industry – very little compares with the power of the patient testimonial. Whether discussing a condition or even our products, individuals are far more likely to listen to and be influenced by personal testimonial than promotion from a technology vendor. Continue Reading »